So, if you try something for free and you like it (and, heck, doesn't everything taste better when it's free?), will you come back in the future and pay for it? Will that freebie create enough goodwill to increase your loyalty to that business all together? As for myself, I have to say yes (although, my encounter at Baskin-Robbins is a stellar example of how not to do freebies).
So, what say you, oh hungry compadres? Is the free food craze a smart move for restaurants?
I'd have to say "yes!" The Bakers Square (Pie chain in case you don't have them in California) near me offers a free piece of pie on your Birthday. I try to take my daughter there every year for her free piece of pie and you know what? Whenever we want pie, that's where we go. Regardless of what time of the year it is.
ReplyDeleteAs you mention...done properly, free food is a wonderful way to get new customers and retain current customers.
Great post!
Tom: Thanks for contributing to the conversation. I think loyalty programs that revolve around free food are as powerful as they get (well, short of handing out cash!).
ReplyDelete* Folks, you should check out Tom's blog. He's committed to a photo a day project, Project 365. Here's the link: http://racingintothefuture.blogspot.com/
Happy eating, everyone!
I'm a total ho for free food. Ask anyone.
ReplyDeleteJayne: I heard that about you, but thanks for verifying ;->
ReplyDelete