Should drinking games be part of your business strategy?

Have you ever played the drinking game called "I never..."? Someone says something they've never done and if you've done it, you drink. I think there is a lot a business person could learn from implementing this drinking game into their business plan (the concept minus the alcohol, of course). In fact, if you're a true innovator, you should be falling on the floor, slurring your words, can't pass a sobriety test drunk, right?

It is so easy to get stuck in a rut. If it's not broken, why fix it? Well, what if it is broken? Or what if it works, but it could be a heck of a lot better? People who succeed take chances. They follow the path less traveled. They're adventurers. They're risk takers. They're always trying something new. They can't say "I never...".

So, think about it. You're in a room filled with your competitors. People you want to dominate. You want to steal their market share. Chip away at their profits. Win over their customers. Beat them! But, before you can do that, it's time to play a round of "I never...". Will you be a sloppy drunk? Or a teatotaler? In this rare instance, I've gotta say, if you wanna be the winner, you have to be the drunk (so to speak, of course).

The next time you're working on that business plan, marketing campaign, or product launch, think about "I never...".  What have you never done? And is it time that you start?