Today, I was reading the story of Brad and Jera Deal. They took a hobby that they enjoyed with their children and, over time, turned it into a $10 million business. You may have seen them on Martha Stewart, Oprah, or Rachel Ray. In short, they take photos of everyday things that resemble letters of the alphabet. They then frame each letter individually and people can buy letters to spell out words, names, or phrases. You can watch Brad and Jera's story below:
The thing that makes this story especially noteworthy to me is that it is a creative endeavor that was born out of a routine, family activity. Brad and Jera didn't sit around trying to come up with their million dollar idea; they were cultivating that idea all along. They only had to recognize its potential.
Look at your life. Your routines, your habits, your hobbies. Do you have a system you've created for organizing yourself? How about something you've rigged up because no "real" product existed to meet your needs? Have you been doing something that you enjoy, that others might enjoy, as well? Think about it. Really think about it.
Sometimes, opportunity doesn't knock because it's already in our homes. It's sacked out on the couch with us as we watch Seinfeld reruns and thrust our hands into a bag of Cheetos.
Wake up. Open your eyes. Examine your life. Is that million dollar idea already in your world just waiting for you to notice it?